Business Development Strategy of PSCB for 2007-2011, approved on the meeting of the Board of Directors in spring 2008, stipulates strengthening positions of the Bank in the financial services market of North - Western Federal District of the Russian Federation and Moscow, as well as increasing further the market share, primarily in St. Petersburg and Leningrad Region.

• Strengthening of Bank’s positions in the market of financial services in the North-West Federal District of Russia, further increase of the market share, especially in St. Petersburg and Leningrad Region (up to the end of 2011 - entering Top-10 banks of Northwest Federal District of Russia in terms of the Net Assets);
• Focus on the 3 priority client segments:
  • Large enterprises with an annual revenue above USD 20 Mln,
  • Small and medium enterprises with an annual revenue less than USD 20 Mln,
  • Retail clients — shareholders, management and employees of Bank’s corporate clients; private individuals relating to the middle class, individual entrepreneurs;
• Positioning of PSCB in the SME segment as a bank, rendering end-to-end financial solutions to small and medium enterprises, their shareholders, management and employees;
• Further development and extension of the list of proposed banking and other financial products and services, and their support by implementation of up-to-date technological decisions;
• Introduction of hi-tech financial products (on the basis of IT-technologies), enhance the importance of remote services for corporate and private clients (through Internet-Bank, multifunctional electronic payment system «KASSIRA. NET», etc.);
• Further development of the universal payment system «KASSIRA. NET»;
• Development of partner relations with foreign banks for co-financing of the Bank’s and its corporate clients’ target programs;
• Development of the long-term cooperation with foreign investment-banking groups, participation as an official bank-partner in specialized programs of international financial organizations in Russia;
• Significant increase of amounts of short-term financing export and import transactions for clients of the Bank using documentary L / Cs and international bank guarantees within the frameworks of credit facilities, granted to PSCB from the foreign banks-partners, as well as mid- and long-term financing of import supplies covered by foreign export credit agencies.

Furthermore, PSCB intends to participate as an official bank-partner in the special-purpose programs/projects of global financial institutions in the business fields, such as trade facilitation programs, SME support and promotion, as well as to raise purpose-oriented loans or credit facilities from the Russian and foreign lenders for developing PSCB’ s loan portfolio when the global markets return to stability.

Participation in such programs enables the Bank to raise the target funding for developing active transactions, to strengthen its business lines within corporate and retail lending substantially, as well as to become one of the market leaders in St. Petersburg and Leningrad Region. Moreover, it results in additional opportunities for companies based in the target regions to get end-to-end financial services meeting the best international standards.